For more previews using your own text as an example, click here. Here is a preview of how Rational will look. The Rational includes the following font families: It comes in 10 weights with matching italics containing opentype features like small caps, stylistic sets, case sensitive shapes, tabular figures and many more, making Rational the perfect choice for modern, contemporary and professional typography. With more than 800 glyphs per font, the family is optimized for numerous scenarios. Colour is an important part of branding, but it can sometimes be a distraction, and one that can make it difficult for a client to consider the basic concept of the logo. The internal detail of the Apple logo has changed over the years, but the silhouette remains. This is juxtaposed with circular and subtle calligraphic elements creating a warm and approachable layer within an objective surrounding. Begin your logo design in black and white. Rooted in Swiss traditional and pragmatic design, Rational contains ingredients like horizontal terminals and uniform widths which result in a highly functional and flexible font. It is a highly utilitarian family focusing on clarity and simplicity by approaching the design with a strong modernist fused attitude. This classical type of font can be used in a variety of different ways and will likely. Serif fonts are the oldest, most basic fonts in the book. Rational is a contemporary representative of the Grotesk genre inspired by drawings dating back to the early 20th century. 5 Types of Fonts & How to Use Them In Graphic Design.
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